Terms and Conditions

Definitions:

Host organisation – the cultural organisation wishing to undertake research with its audiences
Audience responses – numeric or text responses to questions asked in surveys

Collecting audience responses

• Indigo Share will require the host organisation to send out survey links (provided by Indigo) to its own customer lists. Indigo will not receive or handle any personal data from host organisations, nor send out emails on their behalf.
• Indigo can provide links in various formats for organisations to collect responses, or which can be automated in some box office systems. As standard we will provide only email links, but we can supply QR codes or links for face to face data collection if requested, at no additional cost.
• Indigo will offer advice on how many, and which customers should be contacted to achieve a robust response. In many cases, research of this kind can be conducted under the legal basis ‘performance of a contract’, meaning that all customers can be contacted. However, it is entirely the responsibility of the host organisation to ensure they have the required data protection policies in place to support this.
• Audience responses will be collected in real time, and stored in Indigo’s survey software. No personal data is collected through the survey, so there is no requirement for a data-sharing agreement between the host organisation and Indigo.
• Indigo will offer a prize draw incentive to all respondents, across all participating surveys. This will be a quarterly random selection, drawn from all participants who give their email address and opt into the draw. The prize is £100 in high street shopping vouchers or theatre tokens. Terms and conditions apply.
• Although survey responses are completely anonymous, we offer all respondents the option to take part in future arts research by being part of the Indigo Audience Panel, managed by Indigo. If they opt in to do this, their details are gathered in a separate survey and their personal data is not linked in any way to their individual responses. They can unsubscribe from this at any time. 
• There is no limit on the number of responses the host organisation can collect, however we operate a fair usage policy. If your numbers of responses exceed 25,000 during a financial year, we may get in touch to discuss a sampling approach.
• Where we agree with a participating organisation that survey responses may be written back to customer records in the box office system, respondents will always be given the opportunity to consent to this and told which of their responses will be linked to their customer record.

Survey questions

• Core survey questions are set by 1 April each year. Indigo consults with existing users through 1-2-1 support sessions and with others in the sector to review the questions annually, and to incorporate any changes to funder requirements before the new financial year begins.

• Bespoke additional questions on paid plans will be reviewed and updated annually before 1 April. Whilst we will aim to accommodate any question changes within the year, this may affect reporting, so we will discuss with you the best option.
• Our core Audience Experience survey is available in Welsh (you will be supplied with a test survey and can use the language toggle on the first page to see the translation). However the translation of any bespoke questions comes with an additional cost. Alternatively, you can supply us with your own translation for the bespoke questions you choose. Please discuss any other language or translation requirements with us, which may be accommodated at extra cost.

Sharing Research findings

• The host organisation will have access to view responses from their own audiences in real time, via a link to an online report provided by Indigo.
• No other organisation (other than Indigo and our data processors) will have access to the host organisation’s results
• By taking part in Indigo Share, whether free or on a paid-for plan, the host organisation agrees that Indigo may:
  • Aggregate and include the data in ‘sector wide’ results, which will be published and shared in aggregated form only with the sector by Indigo. 
  • Analyse the results by type/size/location of organisation, or by audience demographic (eg. by age) across the whole dataset. Indigo will take care never to publish data that could make an individual host organisation’s results identifiable.
  • Use the hostorganisations’ names and / or logos in Indigo’s publicity materials to provide examples of Indigo Share users. Please speak to a member of the Indigo team if you have any concerns. 
  • Choose to work with other partners and academics in the cultural sector to undertake further analysis of the data set and add commentary and insight; and may share findings with industry and legislative bodies to assist in policy and decision making. Only the aggregated data set will be shared with partners in order to do this, and no individual organisational data will be exposed.
• By taking part in Indigo Share, whether free or on a paid-for plan, Indigo agrees that the host organisation may:
  • Share their findings, including reports, internally, and with board members and stakeholders
  • Include findings from Indigo Share in reports and submissions to Arts Council and other funders with reference to Indigo Share
  • Use data collected specifically to answer funder requirements (eg. ACE Illuminate and BFI reporting) to submit to funders
  • Use limited statistics in reports and public-facing material by agreement with Indigo and with appropriate reference to Indigo Share

The benchmark dataset and individual reports remain copyright of Indigo Ltd. The publication of individual benchmark reports or the sharing of the benchmark data without prior permission from Indigo and without attribution to Indigo is not permitted.

Payment and Subscription

• The subscription term runs from 1 April to 31 March, invoiced monthly or annually in advance

• The minimum subscription term is 1 year.
• After the initial term, subscriptions can be cancelled with 1 month’s notice.
• Subscriptions will be automatically renewed on 1 April for 1 year unless cancelled with 1 month’s notice
• Monthly subscription payments will need to be via regular Bank Transfer, set up via GoCardless and must be paid promptly via that method in order to keep the subscription active
• Annual subscriptions must be paid on invoice, within 30 days. Any late payments may risk the survey being suspended until payment is received.

Indigo Support

Indigo will provide support resources to organisations who sign up. These will include:

• Advice on sample and response sizes for email surveys
• Suggested email copy for audiences
• Instructions for how to set up automation with supported ticketing systems
• Twice yearly benchmark reporting
• Twice yearly CSV or SPSS download of all survey responses from last 6/12 months
• Regular 121 support sessions online

Any queries regarding set up and operation of Indigo Share can be sent to support@indigo-ltd.com and we aim to respond within 48 hours between Monday and Friday 9.30am-5pm.

Copyright

All Indigo Share surveys and reports are copyright protected by Indigo. 

No element of the survey may be reproduced without our express permission.

All reports produced are the sole property of Indigo-Ltd but reports may be shared with others in the sector with prior permission and credit to Indigo.