Deepening understanding of first-time attenders to help cultural organisations develop the loyal audiences of tomorrow.
Tomorrow’s Audience was designed to help performing arts organisations across the UK to:
- Discover more about first-time attenders: who they are, what they do and what they think.
- Uncover differences between the loyal audiences of yesterday and the potential loyal audiences of tomorrow.
- Understand the drivers of reattendance in order to develop meaningful connections with new audiences and ensure they want to keep coming back.
Results: Tomorrow's Audience
Sponsors
We ran this Indigo Share: Hot Topic, in association with a consortium of many of the UK’s leading arts organisations, as well as in partnership with Spektrix who offered insight from their aggregated UK audience dataset.
The support from these partners and funders enabled performances arts organisations in the UK to take part for free.
Recognition
Winner, Best Collaboration
Midlands Marketing Awards 2024