Tracking how audience sentiment to returning to live events and cultural venues changed as Covid restrictions lifted.
Culture Restart was delivered in collaboration with Baker Richards and One Further. We worked together as the Insights Alliance to help the cultural sector gather the essential audience insight needed to plan for a successful recovery and restart.
This broad research programme was designed to help cultural organisations respond live to audiences and visitors while organisations were reopening after Covid: doing more of the things which build confidence and positive sentiment and rapidly responding to causes of negative sentiment.
Culture Restart ran from November 2020 - October 2021.