Building our understanding of audience and visitor attitudes towards the climate emergency and the role of cultural organisations in tackling it.

Man with a pink hat on, surrounded by large colourful bubbles on a string.

Act Green is designed to help cultural organisations to:

  • Discover how different audience groups view the role of cultural organisations in tackling the climate crisis.
  • Develop impactful ways to communicate with different audience groups about sustainability.
  • Shape strategies for how best to involve audiences in sustainability initiatives.

Act Green 2024

Other Act Green resources

Previous years

Sponsors

Act Green is free for cultural organisations to participate in, thanks to generous sponsorship. In 2023 and 2024, Act Green was sponsored by Supercool. In 2022, Act Green was sponsored by pointOne.

Recognition

Finalist, Sustainable Marketing Excellence

Midlands Marketing Awards 2024

Nomination, Good Consulting Initiative of the Year

British Data Awards 2024

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