Our Hot Topics are completely FREE sector-wide surveys. They are designed to tackle the topics of the moment, responding at pace to current sector challenges.

Participating organisations contribute to a shared understanding of cultural audiences and overall results are shared openly with the sector.

Upcoming Hot Topics

Access Culture

Providing cultural organisations with the audience and visitor insight needed to create truly inclusive experiences.

Previous Hot Topics

Act Green

Understanding audience and visitor attitudes towards the climate emergency and the role they think cultural organisations should play in tackling it.

Tomorrow's Audience

Deepening understanding of first-time attenders to help cultural organisations develop the loyal audiences of tomorrow.

The Self-Service Venue

The venue experience is changing. But are all new technologies welcomed by theatre audiences?

Missing Audiences

Helping cultural organisations discover why some previously frequent audiences and visitors have not returned since Covid.

Culture Restart

Tracking how audience sentiment to returning to live events and cultural venues changed as Covid restrictions lifted.

After the Interval

Asking audiences how they would feel about returning to live events during the initial closure of cultural venues in the 2020 Covid lockdowns.

The collective approach

In April 2020, Indigo launched After the Interval, the first survey in our programme of Covid audience sentiment research. Over the next two years, more than 500 organisations took part, and together we generated the largest set of audience sentiment data related to Covid in the world.

The insight we collectively produced was shared freely and widely with the sector. It was used to lobby government for support for the arts, inform Covid recovery strategy, and help organisations with their business planning, programming and audience communications. We allowed academics and other consultancies to view and comment on the data - so that our collective knowledge deepened.

Together we saw the power of collaborative audience insight - and continue that now with all our Indigo Share: Hot Topics.