Tens of thousands of UK cultural attenders for rapid research to help you make informed decisions fast.
Whether you want to find out the views of non-attenders, understand perceptions of your organisation across your region or test out your new marketing campaign, Indigo Share: Audience Panel is a unique way to gather insight quickly and cost-effectively.
What is the Audience Panel?
The Audience Panel comprises over 20,000 UK adults who have offered to take part in arts and culture research. It includes a range of ages, regions and artform interests.
Why use the Audience Panel?
Talking direct to cultural attenders beyond your own audiences can help you:
- De-risk your decision-making by testing it out on a large group of people: for example, checking your new marketing campaign is going to land well
- Find out more about the views of non-attenders so you can shape your offer and your marketing to appeal to them and grow audiences and visitors
- Quickly assess perceptions of your organisation to help inform strategy, brand or communications.