Services

Collective insight projects

We know that working together makes us stronger. Our award-winning collective research enables you to learn about your audiences in context. Working together offers benchmarks and richer data sets, which in turn help build a stronger sector - and that benefits us all.

Whether it's our freeIndigo Share: Hot Topics or a bespoke project working with a cluster of regional venues or a list of touring partners, our tried-and-tested approach to consistent, pragmatic and impactful research helps deliver you better insights.

Indigo Share: Hot Topics

Our Hot Topics tackle the issues of the moment. Thanks to generous support from sponsors and funders, we've been offering these collaborative, sector-wide surveys for free to all arts, culture and heritage organisations who want to participate. You can read past reports or watch webinars by exploring our Resources.

Bespoke collective research

The arts is by its nature a collaborative industry. Whether you are a touring company wanting to find a way to gather consistent audience data from across all your venues, or you're a group of cultural organisations in a particular region or network, we can help design and deliver pragmatic and meaningful research.

Working together allows you to create benchmarks and develop a richer picture of audiences and visitors, helping you answer the questions that really make a difference.

Indigo Share is so useful for our organisation! The surveys are clear for audiences to follow, and the questions are compatible with our ACE funding requirements. Plus, we have the benefit of including additional bespoke questions which are specific to our organisation. I also find it really useful to tap into wider research projects and get an insight into industry benchmarks which otherwise may not be as readily available.

Laura Smith, Head of Marketing and Communications, Hull Truck Theatre

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