Services
We are audience specialists.
We are passionate about helping creative organisations bring audience voices into their decision-making. We know that those who do are more likely to grow and thrive.
We love helping you find out who your audiences are, how they behave and what they think, then using this insight to create strategies that connect with them for long-term success. We pride ourselves on our collaborative, consultative and pragmatic approach, providing sensible solutions to give you the confidence to move forwards.
Our team has years of experience in the creative sector. We have worked in-house in senior insight, marketing and communications roles, and we've worked across a vast range of Indigo clients. We bring that experience and expertise to every project we work on.
Whether you are looking to understand your audiences better, connect with them more effectively or grow them for the future, we can help.
If you're looking for ready-to-go benchmarked insight tools and free collective research, check out Indigo Share.
Audience research and insight
We believe in research that can make a difference: clear, unambiguous and useful.
We develop bespoke research and insight that drives strategy, putting audiences at the heart of your decision-making and enabling you to understand your audiences better in order to connect with them, grow them and increase your impact.
We also offer benchmarked, off-the-shelf and always-on audience insight through Indigo Share, our collective approach to audience insight.
- Audience 101
- Surveys and other quantitative research
- Focus groups and other qualitative research
- Audience panels and research communities
- Brand and creative testing
Collective insight projects
We know that working together makes us stronger. Our award-winning collective research enables you to learn about your audiences in context. Working together offers benchmarks and richer data sets, which in turn help build a stronger sector - and that benefits us all.
Whether it's our freeIndigo Share: Hot Topics or a bespoke project working with a cluster of regional venues or a list of touring partners, our tried-and-tested approach to consistent, pragmatic and impactful research helps deliver you better insights.
- Indigo Share: Hot Topics
- Bespoke collective research
Marketing and audience development
If you need to develop a new marketing strategy or an audience development action plan, refine your brand or develop an audience segmentation, Indigo can help.
Our help and advice is always bespoke, so whether you have a clear idea of what your project involves, or not, we can help you to define the right approach to take.
- Marketing audits
- Marketing strategy and plans
- Segmentation
- Market assessment
Impact and evaluation
The most important piece of insight for any organisation in the arts and culture sector is what impact you are having in the world. Telling the bigger-picture story of your organisation or unpicking how a project changed hearts, minds or lives is vital to our collective purpose. But telling this story can be hard.
Capturing the data and evidence needed and then distilling it into a compelling narrative can often get side-lined in the flurry of reporting requirements or the excitement of moving onto the next project.
Luckily, we're here to help.
- Impact frameworks
- Evaluation
Audience-focused systems
Are you trying to engage more first timers, revive lapsed customers, increase frequency or just understand more about your audience behaviour? We can work with you to devise a strategy to meet your CRM targets and help you work out how to implement it efficiently.
And if you decide you need a new system to support this - or simply some help evaluating or getting the best out of your current one - we can guide you through the process of assessing your needs, scoping the market and making the right choice with you.
- CRM strategy
- CRM & Ticketing system procurement
Our clients include:
