Context
Following the UK lockdown on 23 March, Indigo ran a survey called ‘After the Interval’, from 16 April – 27 May, to help cultural organisations understand audience views on missing cultural events and returning to venues.
On 23 May the UK Government announced the return of some pupils to school on 1 June, but many cultural organisations involved in live performances were still unclear as to how and when venues could re-open, and how customer sentiment might change as society started to emerge from lockdown. Many were planning for a long closure, and considering creating content digitally, or outdoors. Others were planning to open when allowed, with social distancing in place.
There was therefore a need to understand the audience’s views on coming back to venues who could open with social distancing, and also their appetite for consuming content digitally or outdoors, where that was not possible.
Indigo developed Act 2 in consultation with many of the organisations previously involved in After the Interval, and taking feedback on numerous webinars and facilitated online meetings. The survey was offered free to organisations in the UK. Indigo provided each participating organisation with its own results in real time whilst also aggregating the data into a large national data set for wider sharing amongst the sector.