In a webinar on Tuesday 23 February 2021, the Insights Alliance (Indigo Ltd, Baker Richards and One Further) presented the latest findings from our Culture Restart Toolkit, including a deeper look into what the most recent results are telling us about audience appetite for digital culture.
Thank you to everyone who attended. If you missed the webinar it is available to watch on YouTube and the slides are available to download.
Culture Restart is a national tracker of cultural audiences and visitors during Covid-19. Since October 2020, the three surveys in the Toolkit helped cultural organisations to collect vital data needed to plan a safe and financially viable reopening. It also covers the appeal of digital content and willingness to pay for it, both before and after re-opening.
By keeping audiences and visitors engaged and involved, cultural organisations can do more of the things which build confidence and positive sentiment for the future, and respond to causes of negative sentiment.