Resources

Culture Restart: Experience Survey update

Tags
Reports
Type
Covid
Date
6 August 2021

Summary

Responses gathered by the Culture Restart Experience Survey during the two weeks following the further relaxation of restrictions (19 July – 1 August 2021) show that:

  • Audience confidence increases by 22% after attending an event with higher levels of anxiety seen pre-visit among first time returners
  • Audiences are very positive about the return to in-person live cultural events, with 83% saying there was a ‘great atmosphere’ and an average rating of 4.5 stars for the production or event
  • Responses were split evenly between those who attended socially distanced events (50%) and full capacity events (48%) – those attending socially distanced events have higher levels of pre- and post-event confidence, and 87% of them said the visit made them more likely to come to another cultural event – but 39% would be uncomfortable returning to a full capacity event
  • Half of respondents said a requirement for all audiences to wear face coverings would make them more likely to attend another event
  • Majority are happy showing proof of vaccination or negative test and supplying details for Test and Trace