Survey overview
The Culture Restart Cinema Tracker is designed to give independent cinemas a way to check in with their audiences throughout the reopening process, understand sentiment and build a national benchmark.
Cinemas are provided with individual links to send out to their email database or post on social media, and have access to results in real time. The first wave of results are made up of responses from 17 April to 16 May 2021.
The survey was developed in collaboration with the Independent Cinema Office. It is part of the Culture Restart Toolkit, delivered by the Insights Alliance – Indigo Ltd, Baker Richards and One Further.