Summary
A further 7,170 responses gathered in May 2021 by the Culture Restart Audience & Visitor Tracker from the Insights Alliance (Indigo Ltd, Baker Richards and One Further) show that:
- Confidence levels among those who have returned to cultural events or venues are at their highest since October 2020
- 61% of previously frequent cultural attenders have now booked for events in the future - with 2/3 of those having booked for multiple events
- A further 17% say they plan to book within the next 3 months but 22% are not ready to book for at least another 3 months or say they are not sure when