From working arrangements to food shopping, the pandemic has forced us all to establish different ways of doing things and become familiar with catchy terminologies like the ‘new normal’.
For the cultural sector, among other changes, this meant transitioning otherwise in-person performances to digital platforms.
In the lead up to this year’s Christmas season, discussions about the place of digital offerings in an increasingly in-person setting are ever relevant. The ‘Dreaming of a digital Christmas?’ report looks at the audience responses to our 2020 Christmas Online survey and provides an outline for how organisations could be thinking about similar models for Christmas 2021 and beyond.
Methodology
Organisations who were putting on digital Christmas shows were invited to take part in the free, Christmas Online survey. They were provided with a survey link to email to audiences after the show and a link to view their own organisation's results in real time. Responses from all seven participating organisations were then combined to create a benchmark data set. Over the two month intake period, over 1500 responses from audience members were