Tools
Indigo's Developing Drama Audiences Toolkit
Practical tools, templates and checklists for developing new and returning drama audiences.
Theatre Trip Toolkit
The no-drama guide to developing schools' audiences
A Creative West Midlands: Place Profiler
An online tool for organisations and individuals to explore creative engagement in the West Midlands.
Get survey savvy
Resources and tips for improving your audience surveys, based on our presentation at Ticketing Professionals Conference 2025 1/2 on 15 October 2025.
Sample calculator: Is your data reliable?
It's often hard to know whether we can use the audience data we collect to make confident decisions. Can you rely on your data?
Should you use a survey?
To check if a survey is right to solve your problem, try our quick quiz.
Can we have confidence in our data?
Kerry Radden discusses issues of "truth" and reliability in audience surveying
Act Green 2023: Communicating sustainability to audiences
Indigo CEO Katy Raines reflects on Act Green 2023.
The 5 Reassurances Audiences need for re-opening
Indigo share their thoughts on re-opening cultural venues following the first Covid-19 lockdown.
Culture Restart: Audience & Visitor Tracker (Interactive dashboard)
Interactive dashboard created by One Further using data collected by the Audience & Visitor Tracker.