Indigo’s recent After the Interval and Act 2 surveys asked audience members about their attitudes to missing live events during Covid-19, how they were engaging with culture during lockdown and when they anticipated returning to live events in the future.
The Family Arts Campaign and Indigo have now worked together to look specifically at responses from family audiences – with some revealing results.
Whilst many family audiences had much in common with other regular and frequent culture-goers, there are a few key areas in which they differ significantly, and which may hold some clues for venues, producing organisations, and those creating digital content.