Audience evaluation and impact

More and more organisations are realising the power of telling their impact story. Being able to articulate just how you change lives ensures your work achieves your mission, enables you to report to funders (and find more funding) and supports your brand and profile. But the process can be complex, balancing hundreds of metrics and programmes of work which can seem disparate, let alone working out what impact really looks like for you.

Whether it's a one-off programme or your everyday business, we can help you uncover and tell those powerful stories of change.

Evaluation

We bring our insight expertise to develop creative, mixed method approaches to evaluation which measure not only what you've done but what impact it's had. We have evaluation experience ranging from small-scale projects to the Birmingham Commonwealth Games Cultural Programme. We specialise in projects that impact audiences and love to help you tell your story with clarity and impact.

Impact frameworks

An impact framework is a clear way of bringing together your different audiences and stakeholders and the range of ways in which you impact them and the world around you. We work collaboratively with you to help you clarify and simplify your story, bringing in the range of measures and metrics which will help you to tell others what you do, why you do it and how it changes people's lives. Get rid of the complexity and increase success in communications and fundraising.

Understanding your audience is so important. You need this - you need to be aware of your audience, their demographics, what they want and how they feel. If you have no customers, you have no shows, no venues. The survey is brilliant - it gives you all the answers.

Lisa Gaffney, Townhall Cavan

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