The Meal Act - Harvest Chris Porsz @ PCA
What the Problem Was:
Indigo devised and implemented a framework for this newly formed cultural alliance to understand cultural engagement within the population of Peterborough.
What We Did:
- Baseline Analysis: Conducted a Peterborough-wide residents survey to assess current cultural engagement, demographics and attitudes to culture and creativity across Peterborough.
- Development of a Place Profiler: Created an online dashboard to visualize and monitor cultural engagement data at a local level, and understand disparities between different areas of the city.
- Ongoing Data Collection: Established annual metrics collection for cultural activities and engagement to inform strategy and improvements.
What the Results Were:
- Enhanced Understanding: The project provided a detailed insight into the cultural landscape of Peterborough, highlighting differences in engagement across various demographics and wards.
- Strategic Development: The Place Profiler allowed for strategic planning based on actual data, facilitating targeted cultural offerings.
- Continuous Improvement: With annual updates and data collection, the project set a foundation for ongoing assessment and adaptation of cultural activities to better meet the community's needs.
This project thus enabled a data-driven approach to cultural planning and engagement, aiming to enrich the cultural experiences of Peterborough's residents by closely aligning offerings with community needs and preferences.
As the CEO of the Cultural Alliance I have been impressed by Indigo’'s deep understanding of data and innovative place-based approaches. Their comprehensive insight has provided us with detailed insights into our community's cultural engagement, tailored to each ward's unique landscape.
Indigo have also developed a simple but powerful open-source Place Profiler using mapping software, creating an essential dashboard for cultural and community planning in Peterborough. This tool will now enable us to adapt our activities to meet specific community needs effectively.
Thanks to Indigo's expertise, we now leverage continuous data updates to refine our strategies and enhance cultural connections across the city. Their work has been transformative, making them highly recommendable for any organization aiming to improve their cultural impact
Sughra Ahmed - Managing Director, Peterborough Cultural Alliance