The latest news and insight

Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.

After the Interval: When will audiences return to live events and venues after lockdown?

28 April 2020

We launched our national survey only 12 days ago and have already received over 40,000 responses.....

After the interval - a FREE National Audience Survey for arts and cultural organisations

7 April 2020

We've been thinking about some of the questions we need answers to from our audiences, and decided to create a FREE survey for organisations to use.

After the interval - Five thoughts

20 March 2020

What will the public need from us on the 'other side' of the Covid-19 crisis? We have 5 thoughts for marketing and communications.

GDPR and COVID-19 for Arts Organisations - some thoughts

18 March 2020

Is asking customers to donate from cancelled performances due to COVID-19 GDPR compliant?

New Visitor Attractions' Guide to Ticketing and CRM

7 August 2019

With the launch of the VE: Forum's new Ticketing/CRM Guidebook for Visitor Attractions, Katy summarises the key issues and outlines the routes to success.

Segmentation and Customisation are King in Spektrix’s new Insights report 2019

2 June 2019

During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders - but how effective were they, and why?

#Santa GDPR Fail?

3 December 2018

So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence....

GDPR – an opportunity to stop being mugs

9 March 2018

Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?

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