News

GDPR and COVID-19 for Arts Organisations - some thoughts

Is asking customers to donate from cancelled performances due to COVID-19 GDPR compliant?

New Visitor Attractions' Guide to Ticketing and CRM

With the launch of the VE: Forum's new Ticketing/CRM Guidebook for Visitor Attractions, Katy summarises the key issues and outlines the routes to success.

Segmentation and Customisation are King in Spektrix’s new Insights report 2019

During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders - but how effective were they, and why?

Over ten years of developing and refining a system for understanding The Lowry's audiences and visitors

Indigo creates new CRM strategy for The MAC Belfast

A new strategy to improve the effectiveness of marketing communications and build audiences.

#Santa GDPR Fail?

So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence....

GDPR – an opportunity to stop being mugs

Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?

Are you what you measure?

Is asking about ethnicity in surveys causing us to become more tribal?